About Video Magic

About Jonathan

Inspired by performance in all its forms, Jonathan endeavors, while filming, to capture the magic so that the recorded version can be enjoyed maybe as much as the live original.

In making promotional and fund-raising videos for local nonprofits Jonathan strives to generate so much enthusiasm about the mission of the organization that the audience is compelled into generous giving and support.

For corporate marketing projects, the approach is to use high quality visuals with brilliant scripting, enhancing the client’s brand and generating more sales.

Jonathan's Personal Story

Growing up in the UK, Jonathan gained a Psychology degree at Hull University and entered the computer industry in 1976 to market career-entry training course with Control Data Corporation. After 10 successful years he came to the US to sell computer-based training systems in Los Angeles. This work introduced Jonathan to video and he bought his first video camera in 1983, at first focussing on the recording of live events. Arriving in Santa Fe in 1988 he went to the College of Santa Fe, IAIA and Santa Fe Community College to study all aspects of video production. Jonathan went on to teach at SFCC and IAIA as well as working in New Mexico High Schools in the Artist-in-Residence program. With the business, Video Magic, starting in 1991, the focus is on filming performance, teaching and working with local Not-for Profit organizations to help them raise funds through quality video.

Experience Includes

Documenting Live Events

Jonathan is inspired by all types of live performance, from theater, dance and music to lectures, workshops and readings. He captures the magic on film so that it can be enjoyed as fully as the original. Recent clients include Lannan Foundation, The Lensic Performance Arts Center, and National Dance Institute.

Raising Funds For Nonprofits

Over his career, Jonathan has spotlighted the transformative work of more than 40 nonprofits, including Assistance Dogs of The West, Girls Inc., and Santa Fe Chamber of Music Festival with the goal of growing awareness and generating support.

Marketing and Branding

Jonathan uses focused scripting and high quality visuals to boost the image and sales of corporate clients, such as Patina Gallery of Santa Fe, Thornburg Investment Management, and Pak Mail

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